What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?

Here are the 11 trends that are likely to shape marketers' strategies including applications.

Many marketers are interested in Android devices and SMS advertising.

STRATA, a software company for media buying and selling, polled agencies about their clients’ preferences in Q1 2011.

When it comes to mobile advertising, 37% of respondents said they are creating display advertising the most, and 25% noted SMS advertising. This is compared to 63% for display advertising and 15% for SMS advertising in Q4 2010.

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