Many marketers are interested in Android devices and SMS advertising.
STRATA, a software company for media buying and selling, polled agencies about their clients’ preferences in Q1 2011.
When it comes to mobile advertising, 37% of respondents said they are creating display advertising the most, and 25% noted SMS advertising. This is compared to 63% for display advertising and 15% for SMS advertising in Q4 2010.
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Mobile Media Marketing for Small Business Marketing Strategies
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